Prepare for the femtech revolution, coming straight from Israel

“Pitching their product ideas in the predominantly male venture capital arena is a big challenge for entrepreneurs in femtech – a fast-growing field of technology for women’s health and wellness.

‘Once you say ‘breast,’ ‘vagina,’ ‘menopause’ or — G-d forbid – ‘sexual health,’ investors turn off,’ says Sharon Rashi-Elkeles, CEO and cofounder of Israeli femtech hub Eve.

“Launched in May 2018 as the world’s first of its kind, Eve has spent the last 20 months making femtech startups more understandable and attractive to investors as potential game-changers.

“These are products that would give women – half the world’s population – unique “tools to manage their health more innovatively, more accurately, more efficiently and with the characteristics that women like, such as design, color and comfort,” says Rashi-Elkeles.”

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